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Edmunds.com
Bankrupt Automakers Attract Lots of Bargain Hunters, but Some Forget to Negotiate, Reports Edmunds.com
June 21st, 2009
Shopping traffic on Edmunds.com dispels the notion that consumers will refuse to buy cars from a bankrupt automaker. Purchase intent for Chrysler vehicles has been remarkably high since the company filed for Chapter 11. In mid-May, purchase intent rose 72 percent over its April average. Additionally, amidst wide speculation that General Motors would file for bankruptcy, purchase intent for the company’s vehicles was actually up 4 percent on Edmunds.com for the week ending May 31 and up 11 percent for the week before that. Edmunds.com measures purchase intent by evaluating specific site traffic behaviors that have been proven to be...
Source: Pharma Investments, Ventures & Law Weekly (2009-06-21)
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