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FairWinds Partners, Llc
Affiliate Fraud Cybersquatting Model More Lucrative than Pay-Per-Click
July 12th, 2009
While pay-per-click (PPC) sites remain a large part of the cybersquatting business model, there is another wave of massive-scale online infringement monetization called affiliate fraud that often goes undetected, according to a new whitepaper released by FairWinds Partners. FairWinds Partners, a domain name strategy consulting firm based in Washington, DC, analyzed this monetization practice, which can garner 5.6 times the revenue than that of a pay-per-click model on the same Web site. An average typo used to pull off this sort of affiliate fraud against a top Internet retailer's brand generates $100,000 in cost to the brand annually. Some companies...
Source: Pharma Investments, Ventures & Law Weekly (2009-07-12)
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