Capgemini Group

Report finds integrated operations important priority for pharma industry

Published in Pharma Law Weekly, November 2nd, 2004

Product Lifecycle Management, a holistic approach that addresses integrated operations such as marketing and sales, is one of the most important priorities for the pharmaceutical industry today, according to the fourth annual Vision & Reality report from Capgemini.

More than 90% of senior executives believe that product lifecycle management is important for their future prosperity, with 60% saying its importance will increase significantly in their organizations over the next 5 years.

This increased focus stems from concern over the failure of research and development activities to maintain a steady stream of new blockbuster drugs. This leaves...

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Source: Pharma Law Weekly (2004-11-02)

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