Collaborations

Alliance to market Medicare Part D plans to New Yorkers

Published in Pharma Law Weekly, October 25th, 2005

Cigna HealthCare announced that it has agreed with Duane Reade pharmacies to co-brand Cigna's Cignature Rx Medicare Part D Prescription Drug Plan and collaborate on co-sponsored educational communications.

Under the agreement, Duane Reade pharmacies and Cigna will jointly inform and educate the greater New York metropolitan area residents about the Cignature Rx Medicare Prescription Drug Plan. Duane Reade has selected Cigna HealthCare as the only Medicare Part D prescription drug plan sponsor with which it will co-brand a Medicare Part D prescription drug plan card.

"We are pleased to work with Duane Reade to offer people in the greater New York City...

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Source: Pharma Law Weekly (2005-10-25)

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