Cutting Edge Information

Best generics defense strategies highlighted in report

Published in Pharma Law Weekly, May 23rd, 2006

A recently published report by Cutting Edge Information, Combating Generics: Pharmaceutical Brand Defense for 2007, examines primary survey data collected from 33 pharmaceutical companies as they plan and implement defense strategies to retain revenue streams and market share in the face of generic competition.

Generics defense planning among these companies is outlined in respect to the following points:

1) the relative prominence of basic generics defense strategies within the past 3 years;

2) the planned use of these strategies over the next 3 years;

3) timelines for the planning and implementation of...

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Source: Pharma Law Weekly (2006-05-23)

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