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Bayer Advanced

Bayer Advanced(TM) Wins Eighth Consecutive Trophy With Its Salute to the Rose Parade(R) Float

Published in Pharma Law Weekly, January 15th, 2008

RTP-based Bayer Advanced won its eighth consecutive trophy with its Salute to the Rose Parade float during the January 1, 2008, Rose Parade. Bayer Advanced makes consumer rose care products that make it easy to grow Rose Parade-quality roses in your own backyard.

Tournament of Roses judges awarded the Bayer Advanced float the Queen's Trophy for the best use of roses for the third consecutive year and the fourth time overall.

"We're on a roll," says Bayer Advanced Head of Marketing Mark Schneid. "An eighth consecutive trophy is an incredible honor. Phoenix Decorating's design and floral teams continue to create beautiful floats out of thousands of...

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