Published in Physician Business Week, September 23rd, 2008
"This is why the golden standard of evidence-based medicine requires double-blind testing. Both real and fake (also known as placebo) treatments are administered in order to be able to distinguish the effects of the treatment-under-test from the placebo effect. Given the medically proven fact that fake treatments work, doctors could include fake treatments in their medical repertoire. However, this poses an ethical dilemma. On the one hand...
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