Business Update

Komen foundation changes logo, name to Susan G. Komen for the Cure, marks 25th anniversary

Published in Physician Law Weekly, February 21st, 2007

To mark its 25th anniversary, The Susan G. Komen Breast Cancer Foundation is unveiling a new name, Susan G. Komen for the Cure, and new logo, a $1 billion commitment and a host of initiatives designed to support its promise to end breast cancer forever.

One of those initiatives is a "Promise Ring," a symbol of the unbroken promise between two sisters that launched the organization.

In the 25 years since its inception, Komen for the Cure has successfully brought breast cancer out of the closet, changing how the world talks about and treats the disease. It has grown to become the world's largest grassroots network of survivors and activists, investing...

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Source: Physician Law Weekly (2007-02-21)

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