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Health Maintenance Organizations

With New OneBlue(sm) Product, Blue Care Network Joins Growing Individual Market

Published in Physician Law Weekly, June 3rd, 2009

Blue Care Network, Michigan's leading HMO, is launching a new product - OneBlue(sm) - to compete with other HMO companies offering coverage to the growing number of individual consumers seeking their own health care coverage in Michigan.

OneBlue is an evolution of a BCN product designed previously for Michigan autoworkers transitioning from their group coverage that will now be offered to all Michigan residents who buy their own health care coverage.

Blue Care Network is expanding OneBlue in June to join a growing number of Michigan health care products for purchase by individuals under age 65. Several Michigan HMO companies recently have entered or...

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