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Sociology
Rapid communication networks less likely to shape individual's behavior
November 20th, 2007
Our increasingly interconnected world has made it easier for information and disease to spread. However a new study from Harvard University and Cornell University shows that fewer "degrees of separation" can make social networks too weak to disseminate behavioral change. The finding that "small world" networks are limited in their power to shape individual behavior could have implications for health care policy and the treatment of epidemics. Published in the November American Journal of Sociology, the study was led by Damon Centola, a Robert Wood Johnson Fellow with the Institute for Quantitative Social Science in Harvard’s Faculty of Arts and Sciences, with Michael...
Source: Science Letter (2007-11-20)
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