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Successful, Ambitious Women Score More Responses To Internet Personal Ads

Published in Sex Weekly Plus, February 9th, 1998

If you're a single female looking for love through Internet personal ads, don't emphasize your good looks, suggest study results from the University of Utah.

Instead, mention that you're successful and ambitious, said Dr. Don Strassberg, a psychology professor who performed the research last year with undergraduate student Stephen Holty.

Strassberg, a clinical psychologist who has worked with couples for more 20 years, has always been fascinated by how people find each other. "A personal ad seems to be a reasonable alternative, at least as a way of getting started in a relationship," he said.

Several previous studies have...

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