Wellness
Publicis Clinical Health Partners Formed To Optimize Patient Compliance & Wellness
Published in State and Local Health Law Weekly, February 14th, 2008
Publicis Selling Solutions Group, a leading provider of sales and marketing solutions for biopharma, has announced the formation of a new division--Publicis Clinical Health Partners--which provides integrated behaviorally-based, education programs for patients and health care professionals to optimize patient compliance and treatment outcomes. Publicis Selling Solutions Group is a Publicis Healthcare Communications Group company.
"Publicis Clinical Health Partners optimizes patient care, while positively impacting the return-on-education (ROE) for our sponsors," said Rick Keefer, COO, Publicis Selling Solutions Group. "Our programs positively influence patients'...
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