Published in State and Local Health Law Weekly, November 27th, 2008
The Nielsen-Wolters Kluwer Health study entitled, "Consumer Behavior and Managed Care Impact of the Zyrtec Rx-to-OTC Switch," reveals that a full 84 percent of those who switched to Zyrtec OTC were sourced from other OTC products rather than from other prescription products as many had expected. In fact, of all people who migrated to Zyrtec OTC from other allergy therapies, only...
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