Published in Surgery Litigation and Law Weekly, July 10th, 2009
Scheiner comes to Rosetta from TBWA\Chiat\Day, New York, where he was the Executive Creative Director of their WorldHealth unit since 2007. While there, he helped found and build the agency's consumer healthcare practice, which now serves leading healthcare clients such as Pfizer, Schering-Plough, Ethicon Endo-Surgery and Alexian Brothers Hospital Network. Scheiner also oversaw non-healthcare accounts, including Michelin, Cablevision, TIAA-Cref, Majestic Steel and AMA, and spearheaded a multi-year...
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