Published in TB and Outbreaks Week, October 2nd, 2001
The industry was interested in changing the image of its product not only to appeal to a younger audience, but to broaden its market base by focusing on things that resonated with target consumers - health, nutrition, convenience, and taste.
Since its name change the dried plum has truly taken flight. Now that dried plums are part of the everyday vocabulary, awareness is up and sales are beginning to follow. According to the latest Information Resources Inc. (IRI) data for the 52 weeks ending July 15, 2001,...
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