Published in TB and Outbreaks Week, August 3rd, 2004
The 2-year multi-million dollar campaign will kick off when VH1 begins airing a series of awareness spots the network created with the Global Fund. The spots direct viewers to VH1.com/AIDS and direct users to a Global Fund website.
The collaboration is VH1 and the Global Fund's response to United Nations Secretary General Kofi Annan's call earlier this year for a Global Media Initiative against...
Want to see the full article?
Welcome to NewsRx!
Learn more about a six-week, no-risk free trial of TB and Outbreaks Week
NewsRx also is available at LexisNexis, Gale, ProQuest, Factiva, Dialog, Thomson Reuters, NewsEdge, and Dow Jones.