Published in TB and Outbreaks Week, June 27th, 2006
According to a recently published study from the United States, "Designing effective marketing and recruitment strategies for HIV prevention research requires attention to cultural relevance, logistical barriers, and perceived psychosocial barriers to accessing services.
"McGuire's communication/persuasion matrix (1985) guided our evaluation, with particular attention to success of each marketing 'channel' (i.e., strategy) vis-a-vis the number of all callers, eligible callers, and enrolled callers, as well as reaching so-called...
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