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HIV/AIDS Co-Infection
Research from S. Ponte and co-researchers in the area of HIV/AIDS co-infection published
April 7th, 2009
"The Product (RED) initiative was launched by Bono at Davos in 2006. Product RED is 'a brand created to raise awareness and money for the Global Fund to Fight AIDS, Tuberculosis and Malaria by teaming up with iconic brands to produce RED-branded products'," investigators in Copenhagen, Denmark report. "With the engagement of American Express, Apple, Converse, Gap, Emporio Armani, Hallmark and Motorola, consumers can help HIV/AIDS patients in Africa. They can do so simply by shopping, as a percentage of profits from Product (RED) lines goes to support the Global Fund. In this article we examine how the corporations that are part of this initiative use RED to build up...
Source: TB & Outbreaks Week (2009-04-07)
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