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Life Sciences
Investigators at San Diego State University zero in on life sciences
June 23rd, 2009
"The epidemic of preventable skin cancer in the United States creates an urgent need for health communication campaigns to improve sun protection. Go Sun Smart (GSS), a theory-driven multichannel health communication campaign showed positive effects on sun safety behaviors of employees and guests in a randomized trial at high-altitude ski areas," scientists writing in the Journal of Health Communication report. "In this article we report findings from the North American GSS campaign for guests at ski areas that comprosed the original control-group resorts, replicating the results of the original guest intervention. Results showed that after GSS was deployed,...
Source: TB & Outbreaks Week (2009-06-23)
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