HIV/AIDS
New Media-Led Effort Responds to AIDS Crisis in Black America
Published in TB and Outbreaks Week, July 7th, 2009
Today, leading U.S. media companies announced a new coordinated national campaign to mobilize Black Americans in response to AIDS and promote specific calls-to-action to prevent and reduce the further spread of HIV. Greater Than AIDS - a multi-faceted campaign presented under a common brand that includes targeted public service ads (PSAs) as well as integrated messages in news, entertainment and community content - seeks to strengthen a sense of community among Black Americans in response to HIV/AIDS.
>From the outset, AIDS has disproportionately affected Black Americans, who today account for nearly half of new HIV infections in this country, while representing just...
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