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Human Papillomavirus Vaccines
New findings reported from Florida State University, Medical Department describe advances in human papillomavirus vaccines
May 28th, 2008
" Research suggests that gain-framed messages are generally more effective than loss-framed messages at promoting preventive health behaviors. Virtually all previous studies, however, have examined prevention behaviors that require regular and repeated action to be effective," scientists in the United States report. "Little is known about the utility of message framing for promoting low-frequency prevention behaviors such as vaccination. Moreover, few studies have identified mediators of framing effects. We investigated whether behavioral frequency (operationalized as the number of shots required) moderated the effect of framed health messages on women's intentions to...
Source: Vaccine Weekly (2008-05-28)
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