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Proscape Technologies, Inc.
Proscape Technologies Congratulates Merck on Earning ''Best in Brand Launch'' in Pharmaceutical Executive Magazine's Annual ''Brand of the Year''
June 11th, 2008
Proscape Technologies, the innovator and global leading provider of Closed Loop Marketing software for Life Sciences companies, congratulates its customer, Merck & Co., Inc., a global research-driven pharmaceutical company dedicated to putting patients first, on earning "Best in Brand Launch" honors from Pharmaceutical Executive magazine. The record-breaking speed of its launch of DPP-4 inhibitor Januvia(R) had sales reps making calls within 36 hours of FDA approval, pharmacies receiving shipments within eight days and Januvia(R) counting for 14% of all diabetes prescriptions within one month. Maximizing sales force resources, Merck's marketing team developed highly...
Source: Vaccine Weekly (2008-06-11)
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