Hepatitis B Virus

interTrend Partners With the San Francisco Hep B Free Campaign to Increase Awareness and Understanding of Hepatitis B

Published in Vaccine Weekly, September 10th, 2008

interTrend Communications, a full-service Asian American marketing communications agency, joined forces with The SF Hep B Free Campaign (The SF Hep B Free) in creating the "B a Hero" advertising campaign to increase the public's understanding of hepatitis B disease. The "B a Hero" campaign is scheduled to launch in the San Francisco Bay area this August.

Although the "B a Hero" campaign is aimed to raise awareness of hepatitis B across all markets, it especially tries to reach out to Asian Americans, who are ten times more likely to have hepatitis B disease than other Americans. The campaign encourages patients to have open discussions about testing, screening and...

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Source: Vaccine Weekly (2008-09-10)

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