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Immunization
Report summarizes immunization study findings from San Diego State University
October 22nd, 2008
A new study, 'Can movie theater advertisements promote health behaviors' Evaluation of a flu vaccination pilot campaign,' is now available. "As part of a multimedia campaign to promote annual influenza vaccination, three slides were shown as part of the slide show of advertisements prior to the beginning of previews in movie theaters in San Diego County. Intercept surveys were conducted following the movie," researchers in the United States report. "The primary target groups for the campaign were adults with children 6 months to 2 years of age and adults over 50 years of age. Overall, 88% of exposed patrons reported seeing some type of movie ad. Among those who recalled...
Source: Vaccine Weekly (2008-10-22)
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