Springer
New infectious diseases -- what's the risk?
Published in Vaccine Weekly, June 17th, 2009
With the current outbreak of swine flu, and in the absence of a vaccine or treatment at present, the only way to contain the virus is to get people around the world to take precautionary measures. In a special editorial1 in the latest issue of Springer's International Journal of Behavioral Medicine, Johannes Brug, Arja Aro, and Jan Hendrik Richardus show that there are three key parameters that convince people to take precautions. Firstly, they need to be aware of the risk to them. Secondly, they need to believe that effective protective actions are available and have confidence in them. Lastly, communications about risk need to be carefully managed so that they express the actual risk...
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Source: Vaccine Weekly (2009-06-17)
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