Vaccines
Sanofi Pasteur: Pharmaceutical Marketing in New Landscapes
Published in Vaccine Weekly, December 8th, 2010
Interview with: Pierre Morgon, VP Franchise & Global Marketing Operations, Sanofi Pasteur
To optimise product portfolios many pharmaceutical companies are seeking opportunities in emerging markets. However, not every market is worth pursuing, which is why cultural sensitivity and analytical thinking is needed to assess potential markets, says Pierre Morgon, VP Franchise & Global Marketing Operations at Sanofi Pasteur. A speaker at the marcus evans Emerging Pharmarkets Summit 2011 in Cannes, France, 23 - 25 March, Morgon explores the principal challenges of...
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Source: Vaccine Weekly (2010-12-08)
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