Fitness and Well Being

Women Who Are Active In Sports Feel Stronger, More Confident

Published in Women's Health Weekly, August 12th, 1996

One of the most effective ways to boost a woman's self-esteem may be as simple as a daily walk or rigorous game of tennis.

According to a recent survey commissioned by Coors Brewing Company, physically active women have a more positive self-perception than those who do not participate in any sports or exercise. In fact, women who are "extremely" or "very" physically active are more likely to see themselves as "competitive", "fashionable", "assertive", "energetic", "goal-oriented", and "sexy" than their non-active peers.

"As a corporation that's supported women's sports for years, we knew there was a connection between physical activity and feeling...

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Source: Women's Health Weekly (1996-08-12)

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