Contraception (Injection)
Pharmacia & Upjohn's New Depo-Provera TV Ad Campaign Underway
Published in Women's Health Weekly, March 30th, 1998
The new campaign consists of two 60-second commercials now airing in 11 major markets across the country and complement an existing direct-to-consumer print campaign running in national publications.
The new Depo-Provera ads were test-marketed successfully in four markets during 1997.
"Based upon the strong response to our initial campaign, we are taking our message out to a broader...
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