Women's Health Weekly
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Breast Cancer (Activism)
More Corporate Support for Breast Cancer Awareness Month
September 28th, 1998
Macy's West announced its first all-store initiative to promote awareness of breast cancer and raise funds for breast cancer research. In partnership with the American Cancer Society (ACS), the company will introduce the "For Her Sake" program in its lingerie departments during Breast Cancer Awareness Month in October. Eighty-six Macy's stores in six Western U.S. states (California, Nevada, New Mexico, Arizona, Texas, and Minnesota) will participate in the month-long campaign. For a minimum $1 donation, Macy's customers will receive a special "For Her Sake" thank you card providing a lifesaving message about early detection through regular self...
Source: Women's Health Weekly (1998-09-28)
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