Contraception

Today Sponge back on sale

Published in Women's Health Weekly, March 27th, 2003

The Today Sponge contraceptive is back on the market, 8 years after it disappeared from U.S. drug store shelves in an alarming turn famously depicted on a "Seinfeld" episode.

The return of the sponge is expected to lead to bulk buying - and perhaps more spontaneous romance - among its fiercely loyal users.

Allendale Pharmaceuticals, a startup business in New Jersey, bought rights to the Today Sponge from the drug company that discontinued it. Allendale began selling it through two Canadian web sites.

More sponges, priced at the U.S. equivalent of about $2.90 each, will hit the shelves at 4,000 pharmacies, Wal-Marts, and other...

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Source: Women's Health Weekly (2003-03-27)

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