AIDS/HIV
AIDS-related episodes on TV program increase calls to CDC AIDS hotline
Published in Women's Health Weekly, August 12th, 2004
According to published research from the United States, "In the United States, minority women are at risk of HIV infection and comprise a disproportionate share of daytime soap opera viewers. In August 2001, a soap opera subplot delivered HIV prevention messages to viewers and displayed the National STD and AIDS Hotline's toll-free number (800-342-2437) after two episodes. On both days, the number of attempted calls to the Hotline in the 1-hour time slots during and just after the 30-minute broadcasts...
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