Women's Health Weekly
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Pharmaceutical Marketing
Gender bias in ads for cardiovascular drugs may affect women's treatment
December 30th, 2004
Gender bias in pharmaceutical advertisements for cardiovascular disease may affect treatment, says a new University of Toronto study. After examining 919 cardiovascular drug ads displayed in American medical and cardiovascular journals published between January 1996 and June 1998, U of T's Angela Cheung and her colleagues determined that 80% depicted male patients and the remaining 20% featured women. They are concerned that the gender inequity seen in the ads may contribute to known disparities in how physicians treat men and women with similar heart problems. "Studies have shown that women are referred later and less frequently...
Source: Women's Health Weekly (2004-12-30)
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