Women's Health Weekly
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At-Risk Populations
Teenage girls targeted for sweet-flavored alcoholic beverages
January 6th, 2005
The American Medical Association (AMA) released the results of two nationwide polls on December 16, 2004, that reveal the extent of underage consumption and marketing exposure to "alcopops" or so-called "girlie drinks." The AMA expressed concern that hard-liquor brands are using these sweet-flavored malt beverages as "gateway" beverages to attract less-experienced drinkers. "We're alarmed and concerned with these findings," said J. Edward Hill, president-elect of the AMA. "The percentage of girls who drink is on the rise faster than boys, and the average age of their first drink is now 13. These troubling trends make the aggressive marketing of...
Source: Women's Health Weekly (2005-01-06)
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