Women's Health Weekly
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Diet & Nutrition
Weight loss program features real dieters in new ad campaign
February 3rd, 2005
Slim-Fast Foods, Inc., launched a new advertising campaign with Slim-Fast dieters and their personal weight loss success stories. The ads are part of an integrated marketing campaign to support the new Slim-Fast Optima Diet, a practical approach to weight management based on the latest results from obesity and weight loss research. In addition to the ads, Slim-Fast will revamp its Web site - slim- fast.com, promote the new Optima products via retail store demonstrations and a multi-city event tour, introduce "The Little Book of Weight Loss Success" and continue to offer free support and advice from registered dietitians both online and through a toll-free number. ...
Source: Women's Health Weekly (2005-02-03)
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