Women's Health Weekly
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Business Update
IntegraMed America launches national marketing initiative for fertility centers
February 17th, 2005
IntegraMed America, Inc., (INMD) announced launching a national marketing initiative on behalf of its network of fertility centers. The program includes primary market research, market-by-market analysis, creative development, and production and media planning and buying. Following a 6-month review process, IntegraMed selected Adworks, Inc., as their consumer marketing and advertising agency of record for this project. Billings under the contract, which starts immediately, are not immediately available. "We have a growing reputation of providing services that help our fertility center customers grow faster than the national...
Source: Women's Health Weekly (2005-02-17)
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