Women's Health Weekly
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Contraception
Advertising campaign promotes awareness, access to emergency contraception
March 17th, 2005
The California Family Health Council, Inc., (CFHC) launched a community billboard campaign promoting awareness of emergency contraception, also known as the "morning after pill." The campaign seeks to increase awareness of and access to emergency contraception (EC) as a way to reduce unplanned pregnancy and the need for abortion. The "Morning After Pill" billboards, posing the question: WORRIED' alongside a picture of a concerned couple's feet off the side of a bed, are being posted to targeted areas of California in English and Spanish. The billboards tout "Morning After Pill FREE" and offer a link to the CFHC Emergency Contraception hotline, where...
Source: Women's Health Weekly (2005-03-17)
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