Women's Health Weekly
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Cancer Prevention
Interactive education and genetic testing focus on cancer prevention
June 30th, 2005
Advancing the fight against cancer, i.d.e.a.s., the Orlando-based creative content studio, and InterGenetics, the Oklahoma City-based cancer risk testing and treatment company, announced a long-term business partnership. Together, the 2 companies will combine new scientific and digital-storytelling technologies and techniques to deliver a comprehensive, visually innovative and medically-sound interactive education program to help women better understand genetic testing, enhancing preventative healthcare. To introduce the InterGenetics product suite, the i.d.e.a.s. team will exploit innovative entertainment technologies to create patient and healthcare provider education...
Source: Women's Health Weekly (2005-06-30)
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