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Women's Health Weekly

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Business Update



Duramed Pharmaceuticals selects integrated CRM solution



August 4th, 2005

StayinFront, Inc., a provider of enterprise-wide customer relationship management (CRM) applications, decision-support tools, data services, and e-business systems, announced that Duramed Pharmaceuticals, Inc., a subsidiary of Barr Pharmaceuticals, Inc., (BRL), has selected StayinFront to provide pharmaceutical CRM software and services for its field sales force and sales management.

Duramed Pharmaceuticals, Inc., is a specialty-pharmaceutical company engaged in developing, manufacturing, and marketing prescription drug products, focusing on women's health including the oral contraceptive and the hormone therapy markets.

Duramed will utilize...


Source: Women's Health Weekly (2005-08-04)

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