Pediatric Obesity
California steps up fight against childhood obesity with new ad campaign
Published in Women's Health Weekly, September 8th, 2005
State officials unveiled the new ads to more than 700 nutritionists, educators, researchers, retailers and policymakers who were gathered at the Sacramento Convention Center for a 2-day Social Marketing Conference focused on obesity prevention.
The "Front Lines" campaign positions a doctor and teacher at the front lines of the fight, educating parents about the lifelong results of poor eating habits and low physical activity levels. The ads promote the importance of...
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