Women's Health Weekly
Welcome to NewsRx!
Learn more about a six-week, no-risk free trial of Women's Health Weekly
We're a pay-per-view site for premium content. If you'd like to purchase this article, it's only $3.00.
Breast Cancer
Pharma company launches breast cancer disease awareness campaign
November 3rd, 2005
AstraZeneca (AZN) announced the launch of a program aimed at enhancing awareness of the risk of breast cancer recurrence and how to reduce that risk among survivors. The program consists of a television commercial called "If You Were My Sister," an interactive Web site called getbcfacts.com, and an educational information kit, all featuring real women who are breast cancer survivors. The campaign encourages the public to learn and share critical information about the risk of breast cancer recurrence. "Most breast cancer education has focused on early detection - the importance of mammography, for example," explained Meryl Weinreb, director of patient...
Source: Women's Health Weekly (2005-11-03)
|
