Osteoporosis

Commercial Insight: Osteoporosis - Risk Management and Reformulation Offer Best Defense against Generic Onslaught

Published in Women's Health Weekly, July 26th, 2007

Research and Markets has announced the addition of Commercial Insight: Osteoporosis - Risk Management and Reformulation Offer Best Defense against Generic Onslaught to their offering.

The osteoporosis market is due a major upheaval when market leader Fosamax (alendronate) loses its US patent. The resultant heightened competition will force market players to implement radical lifecycle management strategies to safeguard their franchise revenue. New market entrants provide further complexity to the competitive landscape but will also drive market growth over the next ten years.

Keywords: Osteoporosis,...

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Source: Women's Health Weekly (2007-07-26)

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