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Great Health Magazine

CVS/Pharmacy Sponsors 'Great Health'

Published in Women's Health Weekly, February 7th, 2008

A new vehicle for healthcare advertising-both pharmaceutical and OTC-will be launched this May, when the first issue of Great Health Magazine arrives in the mailboxes of half a million high-end customers of CVS/Pharmacy, America's largest drugstore chain. Ad closing for the first issue is March 17th, with materials due in California by March 20th.

The monthly magazine, sponsored by CVS, is the latest creation from Basic Media Group, a 12-year-old custom publishing company whose list includes periodicals for other health-oriented retail partners, including General Nutrition Centers and Vitamin Shoppe.

"Basic Media's success comes from its ability to...

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