The NPD Group, Inc.

NPD Finds Fewer Americans Dieting but Eating ''Better for You'' Foods

Published in Women's Health Weekly, July 10th, 2008

Eating "better for you" foods rather than dieting appears to be the weapon of choice against the battle of the bulge, according to The NPD Group, a leading market research firm. NPD reports that the percentage of adults on a diet has decreased by 10 percentage points since 1990, while the percentage of Americans eating healthier has increased.

"While dieting for both women and men remain huge markets, they are not growing markets," says Harry Balzer, vice president, The NPD Group, and author of Eating Patterns in America. "The desire to lose weight really was a 90's trend. Today consumers appear to be making healthier food choices."

NPD's National...

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Source: Women's Health Weekly (2008-07-10)

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