Published in Women's Health Weekly, July 17th, 2008
Lucy Bowden, inventor of Neckit got tired of constantly fidgeting with her collar all day at work. She decided to solve the problem by creating Neckit, a fashion enhancement device that keeps one's collar 'popped up' all day with no maintenance.
Preliminary reaction to the product has been enthusiastic. "I love the look of distinction Neckit consistently gives me," remarked Lisa Cauto, RN and marketing executive of a national medical communications...
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