Women's Health Weekly
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University of Chicago Press Journals
Charities take note: Personal relationships increase donations
September 11th, 2008
People tend to be more sympathetic to people suffering from the same misfortune as a friend. But friendship with a victim does not make people generally more sympathetic, according to the authors of a new study in the Journal of Consumer Research. Authors Deborah A. Small and Uri Simonsohn (both University of Pennsylvania) seek to understand the driving forces behind the phenomenon where people become more sympathetic when a friend or loved one falls ill or suffers some other misfortune. "The sympathy inherent to a close relationship with a victim extends to other victims, leading benefactors to prefer charities that help those suffering from the misfortunes that have...
Source: Women's Health Weekly (2008-09-11)
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