Women's Health Weekly
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Rodale Inc.
Rodale, NBC Universal, and Reveille Extend the Biggest Loser Partnership Through 2008/2009 Season
September 25th, 2008
Rodale Inc., NBC Universal's Television, DVD, Music and Consumer Products Group, and leading production company Reveille announced an extension to their partnership that includes more books, mobile, and Rodale integrations into the 2008/2009 seasons of the hit series The Biggest Loser, premiering September 16 on NBC at 8 p.m. EST. With the addition of a mobile application for the subscription Web site The Biggest Loser Club, the launch of two new Rodale-published The Biggest Loser books, multiple editor guest appearances on the show, and a comprehensive print promotion program, the integration will extend across more Rodale platforms than ever before. "We are pleased to...
Source: Women's Health Weekly (2008-09-25)
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