Women's Health Weekly
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Hachette Filipacchi Media U.S.
Woman's Day Debuts Interactive Issue Featuring Innovative Mobile Technology to Extend Advertising and Editorial Content, Provide Robust Reader Experience
October 23rd, 2008
Woman's Day, published by Hachette Filipacchi Media U.S., announces the debut of its Interactive Issue featuring the most innovative and interactive technology available in print. Powered by SnapNow, the November 1, 2008 issue extends editorial and advertising messages beyond the printed page through mobilized content -- instantly connecting readers to interactive features, created exclusively for the magazine. The Interactive Issue marks the first time a women's magazine has presented mobilized content, and the first time the technology has been used for a joint Editorial/Advertising initiative. "The program unites print, online and mobile -- providing our advertisers...
Source: Women's Health Weekly (2008-10-23)
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