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University of Southern California

The Sexes Diverge in Online Use

Published in Women's Health Weekly, October 30th, 2008

Differences in Internet behavior are emerging among men and women, especially the impact of their online community memberships, frequency of web surfing, and their diverging reading habits.

Data analysis by Michael Gilbert, a senior fellow at the USC Annenberg School for Communication's Center for the Digital Future, found that one in seven Internet users who visit online communities, such as Facebook, said their online activities are reducing their involvement with offline counterparts "at least somewhat," a response reported by three times as many males (21.5 percent compared to 7.3 percent of females).

And while a majority of users (55 percent)...

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