Research and Markets
UK Men Online Report Analyzes the Patterns of Male Behavior on the Internet and What Those Habits Mean for Marketers
Published in Women's Health Weekly, March 19th, 2009
When it comes to things online in the UK, men lead the way. In 2008, for example, UK males made up 51% of the online population. In fact, in almost all age groups, men accessed the Web more frequently and matched or surpassed women in time spent online.
With the number of male Web users in the UK rising to 22 million in 2013, they will remain the online majority during the next five years. But barely, accounting for 50.5% of UK Internet users.
They will make...
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