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Biomedicine

Foundation for Biomedical Research Releases Groundbreaking PSA

Published in Women's Health Weekly, April 2nd, 2009

The Foundation for Biomedical Research (FBR) announced the release of its new PSA "Jen's Story." The 60-second spot introduces viewers to a real biomedical researcher named Jen, who specializes in breast cancer research, and is now herself battling this disease which strikes so many. She is fervently searching for a cure. The spot is produced by FBR's executive vice president, Paul McKellips, who hopes viewers will understand how biomedical researchers, who often battle disease themselves, use animal research in their quest for cures.

Dr. C. Rollins Hanlon, executive consultant at the American College of Surgeons, said, "This powerful PSA needs to be seen by everyone....

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